FAD - the only way to describe luxury fashion in Pakistan. We coined FAD on the same concept of creating a cult and a trend of the high-end niche for the very few. Today, FAD is proudly the online authenticate multi-brand apparel and accessories boutique with TWO stores in Karachi. FAD encases an array of luxury high-end American and Italians brands, each with it's own distinct identity; portray, refinement, style and eminence that is known Worldwide. Ready to wear clothing, accessories, shoes and bags are proudly displayed at FAD boutiques to conciliate the sophistication, refinement and brand erudite customers.
FAD has catered and maintained a very niche clientele in Pakistan for an entire decade. The flagship store in Khayaban-e-Rahat has been a trend-setting destination for many Pakistanis; now expanding to Dolmen Mall Clifton, the biggest shopping centre in Pakistan.