Fashion is a form of self countenance, at a particular retro and place and in a specific setting, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and even body posture. In its day-to-day use, the term implies a look well-defined by the fashion industry as that which is trending.

Fashion also refers to the way in which designs are made; to fashion something is to make it in a specific form. Most commonly, fashion is defined as the dominant style of dress or behaviour at any specified time, with the strong implication that fashion is characterized by variation.

In the fashion world, “style” is frequently shorthanded for “personal style,” or the way an individual couriers themselves through the aesthetic choices such as their clothing, accessories, hairstyle, and the way they put an outfit together. Before we even ponder on the significance of style, as a matter of the first expression what is fashion? A fairly doubtful word that holds characteristic importance for every one of us. Fashion is essentially how we dress and style ourselves. Yet, there are some dynamic perspectives in it, which incorporate designs, trends, buzz, and marvelousness. Fashion is universal and it has social and strict relations as well.

Talking about fashion how can you skip FAD? FAD is a nationwide fashion speciality chain offering a complete premium lifestyle for ladies and gentlemen. A specialty store is a shop/store that brings you a deep assortment of brands, styles, or models within a moderately narrow category of goods. Yet, the definition for specialty store is essentially somewhat loose.

Sometimes, it embraces chain retail stores that sell a particular brand of clothing or clothing that is mass-produced specifically for that store. By this description, the store can carry an assorted range of products. Though a store may specify in clothing, the garments could be for children, teens, or adults. It may also carry shoes or socks. Some places branch out even more, carrying clothes for the whole family, as well as accessories.

But when we say FAD its crystal clear that all the international elite brands are under one roof. You just name it and FAD has it!

Curious to learn more about these high-end brands??? Don’t worry we are going to guide you through all the details you need to know. Before digging in to the depth here is a list of brands you will find at the FAD store:


 Let us take you in to the depth of these brands. This article comprises of all the things you need to know about these high-end brands.




Billionaire is the new go-to label for the fast, the furious and the rich men. Billionaire presents an extravagant, amusing wardrobe for mature men who are fearless of who they are and who they want to be. As ever, there is an incomparable eye for detail on display in the Billionaire’s wardrobe. An intoxicating mix of handcrafted embellishment includes lavish feathers and eastern-style mandalas embroidered in crystals and beads. We understand by now you must be yearning for their new collection. Don’t FAD has got you covered as we have all the collections up-to-date.




Bulgari often stylized as BVLGARI is an Italian luxury brand known for its jewellery, watches, fragrances, accessories and leather goods. Over the decades, the Bulgari generations defined a distinctive style made of vibrant color combinations, exquisitely balanced volumes and unmistakable motifs that pay homage to the Roman roots of the company. While always revering its cultural legacy, Bulgari introduced innovations that rewrote the rules of the jewellery universe and launched new trends that stood out as icons of contemporary design. FAD proudly brings you all BVLGARI items, where you can shop limitless.




CANALI is an Italian luxury menswear brand founded in 1934. Suits are a staple for most discerning gentleman's wardrobe. There are many who say you should have at least one good suit to your name. CANALI is known for producing some of the best and most stylish suits on the market, and have done so from the very foundation. Get CANALI’s stylish suits at FAD store now.




CESARE PACIOTTI, is a dynamic brand with creative products and revolutionary advertisements. An anti-conformist brand that broke the rules of contemporary fashion with its very first collection, creating not only simple, ordinary shoes, but also real high-fashion items with precious embroidery and refined accessories. They are producing a classical range of shoes made entirely by hand. Visit FAD today and buy the high-fashion shoes from Cesare Paciotti.




ERMENEGILDO ZEGNA is known for its expertly crafted suits made of the finest fabrics. Ermenegildo Zegna is a leader in its field. This Italian luxury brand keeps its suit colors classic and sophisticated, allowing its high-quality fabric to take the center stage.




FRAGIACOMO MILANO is a made-in Italy luxury footwear brand: since its foundation in 1956, the brand has been synonymous with contemporary luxury and strong character. FAD is partnered with Fragiacomo Milano to bring you their latest collection.




John Galliano, in full John Charles Galliano, (born November 28, 1960, Gilbraltar), British fashion designer known for his ready-to-wear and haute-couture collections for such fashion houses as Christian Dior, Givenchy, and Maison Margiela. One of fashion’s most controversial and creative talents, John Galliano made his much-anticipated return to fashion industry, following his appointment as creative director of Maison Margiela. Galliano currently oversees the design of all Margiela lines, including couture and ready-to-wear for women. And FAD is honored to present his collections at its FAD Store.




Sportiness and elegance in a perfect combination. La Martina originally created leather products for instance saddles and boots for usage in the sport of polo, and following this the company moved into the creation of other apparel such as shirts and caps. 65% of the materials used in the products are sourced locally in Argentina. Visit the FAD store today for La Martina casual chic men's clothing inspired by the game of Polo.




Specialists in handmade Italian shoes, Moreschi is a proudly family-owned footwear artisan who have been crafting 100 percent of their products in Vigevano & Italy. Exclusive Italian Shoes for Men and Women since 1946. Moreschi chose its history made of traditional Craftsmanship, Italian Heritage, Elegance and Passion to describe classic tones of the brand, brown and blue, but declines them in a series of elegant nuances.




Roberto Cavalli is an Italian luxury fashion company founded by the designer Roberto Cavalli in Osmannoro, Florence, during the 1970s. The creative use of prints, high-end treatment of precious materials, flattering silhouette designs infused with a feminine, modern and dynamic attitude define the label of brand. It is known for exotic prints and for creating the sand-blasted look for jeans. The high-end Italian fashion house Roberto Cavalli sells its luxury products at FAD store now




Tory Burch is a luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility and attainable price point. It embodies the personal style and spirit of its CEO and designer, Tory Burch. Founded in 2004 in New York City, Tory Burch is a distinctly American brand with a global point of view, is now available at the FAD store now.




Gianni Versace usually referred to simply as Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978. Versace, produces high-class Italian-made ready-to-wear and leather accessories for men and women. The Versace brand is known for its innovative designs having symbolic flashy prints and bright colors but with style.

Visit FAD Store in Karachi for the all the luxury high-end brand under one roof.